A room of operators who actually run ads, with direct access to me. I see across 100+ accounts at once, so I catch what is working and what is about to break long before someone watching a single account could. You stop making the same expensive mistakes on repeat.
Join the room $99/moYou do not know your customer well enough to write an ad that makes them stop scrolling.
You know their age, their location, maybe their income. But you do not know:
When you know that, your ads write themselves. When you do not, you are guessing. And every week you keep guessing is another week of spend with no feedback loop telling you what to fix.
A room of real operators.People who actually run ads, trading real numbers from real accounts. Someone in here has likely already solved the thing you are stuck on this week.
The cross-account vantage.Direct access to me, and I am not looking at one account. I see across 100+ at once, so I spot the trend or the platform shift early and you move before it costs you.
The same mistakes, made visible.The same expensive mistakes show up account after account. When you can see them coming, you stop paying for them over and over.
It is a live system: direct access to me and everything I have built over 20 years, every single week.
Most operators use AI to save a little time. We use it to do work that was never possible before: understand a customer at a depth no survey could reach, and produce a month of creative in an afternoon. It splits into two jobs.
Stop paying the platform to teach you what AI can tell you for free. This is the diagnostic and strategy layer.
Meta rewards volume and freshness. This is how you feed it without a studio, a crew, or a $2,000 photoshoot.
You get the prompts, the tools, and the step-by-step workflows, updated as the tools change, so you are never running last quarter's playbook.
"Mitch is the real deal. He's a gem... me and my daughter built a startup store, dog products, American made. The budget is tiny. One day Mitch did a video on Facebook targeting. It paid off, we made sales."
"Switched to your funnel structure recently and excluded all warm audiences. Was so surprised that with all TOF campaigns, interests and lookalikes work better than broad!"
"I'm so glad I listened to your advice Mitch! Not only are my sales thriving, I raised my AOV from $101 to $161, and even told my FB pro team you're more correct than they are."
"I've followed Mitch on TikTok for a while. He actually knows marketing and doesn't dance around subjects or pretend to know the ins and outs. Check this guy out. You'll learn something."
Fair question, especially if you are used to paying agencies five figures a month. Here is the honest answer.
I run an agency. It does well, it is my primary business, and it always will be. This membership is not how I pay my bills, so I do not need to price it like it is.
I built it at $99 on purpose. I got tired of watching capable operators get burned by agencies charging $3,000 to $5,000 a month who do not know half of what I know, then blaming the algorithm when results slip. The low price keeps the room full of real operators who show up and do the work, not tire-kickers.
Join today. Show up to the calls. Implement what you learn. If after 30 days you cannot point to a single thing that improved your campaigns, I refund every penny. No form. No questions. Just tell me and it is done. There is no risk in deciding today, which is the whole point.
The exact AI prompts behind the $75 to $11 result. Turn scattered reviews into a buyer profile sharper than any agency brief. Free.
The operators who join are tired of the cycle: spend, get mediocre results, try something new, repeat. The ones who do not usually say one of these.
You do not need more time. You need to stop spending the time you already give to ads on the wrong 38 things. One call that tells you the 2 or 3 that matter gives you time back, it does not take it.
Probably true. So did the client paying $75 a lead. The problem with being good is you are too close to your own account to see the one thing costing you the most. That is exactly what an outside read from someone watching 100+ accounts at once is for.
P.S.You are spending real money on ads every week and guessing. Inside you get a room of operators who actually run ads and direct access to me, watching 100+ accounts so you stop repeating the mistakes yours is quietly making. $99 a month, 30-day money-back guarantee, no contract.
P.P.S.The client who went from $75 to $11 a lead? That fix was obvious from the outside. It is the kind of thing you catch fast when you are watching 100+ accounts at once, not just staring at your own.
Join the room $99/moBecause if you knew what I'm about to show you, you'd never pay them $5,000/month again.
In the next few minutes, I'm going to share three things with you:
First, the single biggest reason your ads aren't converting — and it has nothing to do with your budget, your creative, or the platform you're on.
Second, the specific method I used to take one client from a $75 cost per lead down to $11 — a change that saves them $64,000 every single month.
Third, why almost everything you've been taught about testing ads is wrong, and what to do instead.
But first, a quick story.
20 years ago I started building DTC brands from scratch. Supplements. Apparel. Food. Fashion. I didn't have investors. I didn't have an agency. I had a credit card and a willingness to figure it out.
Some of those brands hit seven figures. A couple hit eight. Every single one was built on paid advertising.
Over those 20 years, I developed something you can't get from a course or a conference: pattern recognition. When you've seen the same mistakes play out across hundreds of accounts and $50 million in spend, you start to see things other people can't.
I can look at an ad account for 10 minutes and tell you what's wrong. Not because I'm smarter than you. Because I've already paid for the lesson you're about to learn the hard way.
It's not your budget. It's not Meta's algorithm. It's not that "ads don't work anymore."
You don't know your customer well enough to write an ad that makes them stop scrolling.
You know their age. Their location. Maybe their income bracket. But you don't know:
When you know that stuff, your ads write themselves. When you don't, you're guessing. And guessing at $50, $100, $500 a day gets expensive fast.
Remember I said I'd tell you about this. Here's what actually happened.
This client was running Meta ads for lead generation. Decent creative. Reasonable budget. The numbers looked "okay" if you squinted. But $75 per lead wasn't sustainable and they knew it.
When I looked at their account, I found the problem in about 10 minutes. It wasn't the creative. It wasn't the targeting. It was the disconnect between who they thought their customer was and who their customer actually was.
Their ads were written for the customer they imagined. Not the customer who actually buys.
We rebuilt the avatar. Rewrote the hooks. Changed the angle of the offer from "what the product does" to "what the customer is afraid of." Same product. Same budget. Same platform.
$11 per lead.
On 1,000 leads a month, that's $64,000 in monthly savings. That one change paid for 18 years of this membership.
This is not a course. There's nothing to "complete." It's an ongoing, live system where you get direct access to me and everything I've built over 20 years.
Screenshots from real members:
Video testimonials:
You're spending money on ads right now — at least $1,000/month — and the results are either disappointing or inconsistent. You know something is off but you can't diagnose what.
You're tired of guessing. You've tried courses, YouTube, maybe even hired an agency. Nothing gave you the clarity you need to make confident decisions about your own campaigns.
You want direct access to someone who's actually done it. Not a guru who sells courses about ads but doesn't run them. Not a 22-year-old agency AM who learned this last year. Someone with 20 years and $50M in actual spend.
You're watching people with less experience outperform you and it's unacceptable. You know you're capable of more. You just need the system and the feedback loop to get there.
If that's you, keep reading.
If you want done-for-you management, a magic button, or results without showing up — this isn't for you. No hard feelings.
Fair question. Here's the honest answer.
I run an agency. It does well. The agency is my primary business and it always will be.
But I got tired of watching good business owners get destroyed by agencies charging $3,000-$5,000/month who don't know half of what I know. People who care about their business, work hard, and keep getting told "the algorithm changed" as an excuse for bad results.
I built this at $297 because I wanted to make it accessible to the people who need it most — business owners and operators who are in the trenches running their own ads and just need someone in their corner who's actually been there.
At $297, you can join for one month, attend four coaching calls, implement what you learn, and decide if it's worth continuing. The bar for ROI is laughably low. One insight from one call can pay for a year of membership.
That's why I don't need a contract. The value speaks for itself.
Join today. Show up to the coaching calls. Implement what you learn. If after 30 days you haven't received at least $297 in value — if you can't point to a single thing that improved your campaigns — I'll refund every penny. No form to fill out. No questions asked. Just tell me and it's done.
You literally cannot lose money here unless you join and do nothing.
No contract. Cancel anytime with one click. 30-day money-back guarantee. Weekly live coaching starts this week.
Join Now — $297/monthYou're one coaching call away from knowing exactly what to fix.
You have almost certainly spent more than $297 this month on an ad set that went nowhere. The difference is that ad set didn't come with a money-back guarantee. This does.
Here's what I've noticed about the people who join versus the people who don't.
The people who join are tired of the cycle. Spend money. Get mediocre results. Try something new. Get mediocre results again. They're ready to break the pattern and they recognize that the missing piece isn't another course or another tool — it's access to someone who can look at THEIR specific situation and tell them what to fix.
The people who don't join usually tell themselves one of two things:
"I'll figure it out on my own." Maybe. But every month you spend figuring it out is a month of wasted ad spend that could have been avoided with one coaching call. How much is that costing you?
"I can't afford $297/month." With respect — if you're running ads, you're already spending far more than $297/month. The question isn't whether you can afford the membership. It's whether you can afford to keep spending without the feedback loop that makes your spending work.
P.S. — If you're the kind of person who scrolls to the bottom, here's the short version: I've spent 20 years and $50M+ learning what works in paid advertising. For $297/month, you get weekly live access to me, my frameworks, my AI toolkit, and a private community of real operators. 30-day money-back guarantee. No contract. Join here.
P.P.S. — Remember the client who went from $75 to $11 per lead? That fix happened in a single coaching call. One hour. $64,000/month in savings. What's one call worth to you?
$297/month. No contract. 30-day guarantee.
Join Paid Ads Mastermind





I didn't learn paid advertising by managing other people's money. I learned it by spending my own.
Over the last 20 years I built multiple 7-figure DTC brands from the ground up — supplements, apparel, food, fashion — running paid ads on Meta, Google, and TikTok to grow them. Every lesson I learned came with a real price tag attached. My own money. My own risk. My own campaigns.
That process turned into $50M in managed ad spend across clients in DTC ecommerce, lead generation, and almost every industry in between. Supplements, makeup, apparel, food, high-end fashion, local service businesses, national lead gen operations — I've run profitable campaigns in all of it.
What that experience gives you is pattern recognition you can't fake. I can look at a campaign and spot what's wrong in minutes — not because I read about it, but because I've seen the same mistakes play out across hundreds of accounts over 15 years and felt the consequences firsthand.
I built Paid Ads Mastermind for one reason: too many good businesses are getting burned by agencies that charge $3,000–$5,000/month, underdeliver, and leave you with no understanding of what went wrong or how to fix it. You deserved access to someone who has actually built businesses with paid ads — not just managed them for a fee.
That's what this is. Every week, you get direct access to everything I've learned the hard way — so you don't have to.
You're making decisions with incomplete information.
The hooks that work, the creative formats that scale, the bidding sequences that don't blow up — that knowledge comes from spending millions across hundreds of campaigns in dozens of industries over 15 years. You don't have that data. I do.
Every bad test you run is money spent learning something I already know.
That's not a knock on you. That's just the reality of how this industry works. The people winning at paid ads aren't smarter. They're just working from better information.
Now you can too.
Battle-Tested Ad Playbooks Not templates someone made up in a weekend. The exact frameworks I've used across $50M in spend to scale brands past 7 and 8 figures. The ones that took a client's CPL from $75 to $11. Documented, organized, and ready to deploy in your campaigns today.
Weekly Live Coaching Calls With Me Every week you bring your live campaigns and I tell you what's wrong before you burn more budget finding out yourself. No fluff. No theory. Direct feedback from someone who has managed $50M across 15 years and has seen every mistake you're about to make. One call can save you more than your entire year of membership.
Creative Swipe File A vault of winning ads across industries broken down so you understand the mechanism — not just what the ad looks like but exactly why it converts. Model them. Adapt them. Deploy them fast instead of starting from a blank screen.
Private Operator Community Active advertisers sharing what's working right now in live accounts. Real numbers. Real campaigns. No gurus, no beginners, no noise — just operators helping each other scale.
Everything above. Unlocked today. 30-Day Money-Back Guarantee.
One client was paying $75 per lead. We got it to $11.
On 1,000 leads a month that's $64,000 in savings. Every single month. Not a one-time win — compounding forward every month for as long as they run ads.
That one change paid for 18 years of this membership.
Your situation may not be that dramatic. But what if we cut your CPL by 40%? What does that number look like multiplied across every month for the rest of this year?
That's what $297/month buys you access to.
Hiring someone with my level of experience to manage your ads: $5,000–$10,000/month minimum. And you'd still be one person removed from the actual decisions being made on your account.
Hiring an agency: $2,500–$5,000/month and they're running generic playbooks that aren't specific to your business.
One coaching call that fixes your targeting or your creative: worth more than your entire annual membership cost.
This membership: $297/month. No contract. Cancel anytime.
No Contract. Cancel Anytime. Start This Week.
You're spending money on ads right now and you know something isn't right. Your CPL is too high, your ROAS is inconsistent, your scaling attempts keep breaking what was working. You're willing to show up, implement what you learn, and bring your real campaigns to get real feedback.
You want someone who has actually managed $50M in spend looking at your campaigns — not a course, not a chatbot, not a 22-year-old agency account manager. A real operator with 15 years of scar tissue telling you exactly what to fix.
You want done-for-you management.
You're not running ads yet and have no intention of learning.
You're looking for a magic system that works without any effort on your part.
This isn't that.
You've probably spent more than $297 on an ad set that went nowhere this month.
This is less than that. And unlike that ad set, it comes with a 30-day money-back guarantee. Show up to a coaching call. Implement one playbook. If you don't get more than $297 in value in your first 30 days, I'll refund you completely.
No hoops. No hassle.
The only way you lose is if you don't show up.
30-Day Money-Back Guarantee. No Contract. Cancel Anytime.
Here's the real question: If you keep running ads the same way you are right now — same approach, same process, same information gap — where are you in 90 days?
Probably in the same place. Possibly worse as ad costs continue to climb.
Or you join today, show up to your first coaching call this week, and by the end of the month you have a clearer picture of exactly what needs to change and a proven system to fix it.
$297 to keep guessing. $297 to stop.
You're one coaching call away from knowing exactly what to fix.
30-Day Money-Back Guarantee. No Contract. Cancel Anytime.

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